Having surveyed over a thousand of affiliates “on their methods, preferences, and strategies”, Affiliate Summit has put together its newest 2010 AffStat Report [source], and made it open to public (free of charge) yesterday, April 20. I’ve been waiting for this one to be announced, and been glad to see
AffStat 2010 Reveals Key Affiliate Expectations Read More »
I’ve known of Apprupt (a Germany-based performance marketing network for mobile applications), MobPartner (a France-headquartered mobile CPA network), but now there is a US-based mobile affiliate network too. It is called OfferMobi, and it was launched just yesterday (April 19) at ad:tech San Francisco. The company is owned by Mark
First U.S. Mobile Affiliate Network Launched Read More »
Earlier this month Forrester released its “Search And Email Marketing Tactics To Attract International Online Shoppers” report. While being highly focused on paid search and email marketing as the tools to go global, they couldn’t omit the benefits of running internationally-friendly affiliate programs too. The reports says: Affiliate Marketing Often
Low Cost of Entry and CPA Model — Key Selling Points Read More »
I have this an-advice-a-day Fishing Tips calendar on my desk, and earlier this week I read the following advice in it: Learn how to fish for more than one kind of species. By doing so, you can take advantage of peak periods for different fish and avoid the inevitable slow
Marketing Diversification or Fishing for Different Species Read More »
Just finished flipping through the newest eCommerce Research Report by Multichannel Merchant. It makes a good and interesting read, especially in light of the fact that online sales are currently growing considerably faster than offline ones [more here], and it is interesting to see what multichannel marketers value most, and
Social Media Use on the Rise, Affiliate & Mobile Underestimated Read More »
A recently published report based on a research by the Internet Advertising Bureau (IAB) and PriceWaterhouseCoopers has registered a 4.2% growth of the UK Internet advertising spending, which reached £3.5 billion in 2009. IAB has also reported that between 2000 and 2009, the Internet marketing expenditure has grown by 2,200%
UK Affiliate Marketing Grows by 38% in 2009 Read More »
The transitive verb “to mimic” has several definitions, but the first two listed in the Webster’s dictionary are (i) to imitate closely, and (ii) to ridicule by imitation. Semantics is one of my favorite branches of linguistics; and when I look at the below picture I really don’t know which
Should We Settle for Mimicking? Read More »
This month’s Internet Retailer magazine featured an article on the growing use of coupons, the ways these value-conscious consumers shop online, and what some merchants do to keep the frugal shopper yet by-pass affiliates. At this time the article is also available online here. It opens with these words: Staffers
Macy's Takes (Back?) a Piece of Coupon Affiliates Pie Read More »
Have you ever wondered if there are any other motivators available to affiliate program managers besides cash bonuses, prizes, and other extrinsic means of affiliate motivation? There are! It has also been proven that the more cash bonuses you give out, the more the per-bonus amount is expected to increase
Become a Better Motivator by Appealing to Deep Seated Needs Read More »