Online Marketing

Graffly — Groupon-Type Solution for Affiliate Marketing

Not too long ago I have found out about 2Performant, developers of “a CPA ad server” which is essentially another platform for in-house affiliate programs and affiliate networks. One of their newest products (not even launched yet), Graffly, is an interesting idea. So, I got together with Radu Spineanu of […]

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EverCookie Will Not Kill Affiliate Marketing

A few days ago Mikkel deMib Svendsen from Denmark published a blog post — which has already gone “hot” on Sphinn — where talking about Samy Kamkar‘s EverCookie he expressed concern for the future well-being of affiliate marketing as a whole. Here’s an excerpt: Normally if you set a “permanent”

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Top 30 Affiliate Marketing Acronyms and Abbreviations

Be it EPC, CPA, CJ, PMA, or anything else, you want to be comfortable using the most popular affiliate marketing abbreviations if you’re involved in affiliate marketing in any capacity. I’ve put together the following list to make life slightly easier for everyone, but especially those who are fairly new

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4Food – Social Media Restaurant With Affiliate Program

A couple of weeks ago, Manhattan’s Theater District has seen a grand opening of 4food which some have already christened a “social media restaurant” meaning that there’s “both a brick-and-mortar hamburger joint in Manhattan, and a community-oriented Website that supports the restaurant.” SocialCitizens.org elaborates: …4food [is] a fast food restaurant

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FTC Brings First Action Against Misleading Online Endorsements

Yesterday I received an “Advertising Alert” from Gary Kibel, a lawyer at Davis & Gilbert LLP (D&G). This alert brought to my attention a recent action taken by the Federal Trade Commission (FTC) against a public relations agency involving claims of misleading online endorsements. It is the first case of

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