One of the most frequently overlooked affiliate banners is an 88×31 micro bar. The very minuscule size of it poses a problem to many merchants and affiliate managers. As a result — either (i) because they don’t believe anyone needs creatives this small, or (ii) because their graphic designer has […]
24 Examples of Inspiring Micro Bar (88×31) Banner Ads for Affiliates Read More »
With Google “retiring Google Affiliate Network effective July 31, 2013” [source], Skimlinks has developed an overwrite to minimize the disruption to content publishers when their unalternated GAN links go inactive. Today’s announcement on the company’s website reads: We are very excited to announce that our GAN link overwrite is now live…
How Skimlinks' Google Affiliate Network (GAN) Overwrite Works Read More »
Last year at Affiliate Summit West 2012 I spoke on the topic “Advanced Affiliate Program Management & Analysis.” Two weeks ago Shawn Collins uploaded the full video with my presentation to YouTube; and you may now view it free of charge: The accompanying slide deck may be located on
The Essentials of Affiliate Program Management [Video] Read More »
Per Forrester Research “the biggest opportunity for eCommerce growth lies in Italy and Spain” [source]. While in 2012 Spanish eCommerce accounted only for 4.1% of country’s total retail [source], we are still talking a market of more than $20 billion, set to exceed $30 billion by 2016 [source]. With under
Prussakov to Keynote Performance Marketing Day 2013 (Madrid, Spain) Read More »
Earlier this week, my friend Bryan Eisenberg Tweeted a link to a ClickZ article he authored a year ago, the gist of which may be boiled down to this quote: If you just set it and forget it you can also kiss your money goodbye. He started talking about paid
Successful Affiliate Marketing is Always Proactive Read More »
After two successful U.S. conferences in 2012, great shows in San Francisco and London in 2013, I am thrilled to announce that we are already working on bringing you our 2014 shows, the first of which is going to be held in California. Yes, as is already traditional, we are
2014 Affiliate Management Conference: Save the Date, Apply to Speak Read More »
Yesterday afternoon the Executive Director of the Performance Marketing Association (PMA), Rebecca Madigan, has emailed out an important “PMA Alert.” Right at the outset of it she got to the key point, writing: In a dramatic move, Amazon and Overstock have filed an application to petition the US Supreme Court
Amazon, Overstock Appeal to US Supreme Court Over NY Affiliate Tax Read More »
With Affiliate Summit East 2013 coming up in just four weeks, today I am thrilled to announce the two winners of the free passes that anyone could win by contributing a conversion optimization tip in the course of 44 days. We’ve received 5 really thoughtful contributions, and I’m glad I
The Winners of the Free Affiliate Summit Passes Are… Read More »
An interesting question came to me from a student who is working on a thesis where he compares affiliate marketing to (direct) social media marketing. He wrote: I am trying to find what will be the average cost of recruiting an affiliate (general) and what are the costs for keeping
Cost of Recruiting Affiliates vs "Retaining" Them Read More »