Almost immediately after posting my 9 affiliate fraud prevention tips on Econsultancy I have received the following question from a merchant: If we do detect a fraudulent affiliate, do you think it’s standard/best practice to remove him or her from the program without paying out the commissions they’ve “earned”? “Earned”? […]
How to Deal with Fraudulent Affiliates Read More »
A friend and fellow affiliate marketer, Mark Welch, writes that “the single most important source of successful affiliates is a direct invitation from the program manager to the site owner or advertising manager” (source: Affiliate Recruitment Strategies and Practices post). I fully concur with Mark here. Interestingly enough, out of
3 Types of Direct Contact for Affiliate Recruitment Read More »
If you’ve attended the most recent Affiliate Summit East in New York (August 15-17, 2010) or Search Engine Strategies in San Francisco (August 16-20, 2010), you have probably already seen the newest August 2010 (issue 5) edition of the Revenue Performance magazine. This issue has published my recent interview with
Interview with Jason Spievak, CEO of RingRevenue Read More »
It’s Friday again, and I decided to dedicate my today’s #FollowFriday-style post to experts and companies that tweet great small business advice. My list is actually made up of two smaller lists: 10 people, and 15 periodicals and small business communities to follow. Disclaimer: None of the below are meant
25 Twitter Accounts to Follow for Small Business Advice Read More »
A merchant, who is launching an affiliate program, has emailed me the following question: How effective would very well produced videos be as creatives? We were thinking of possibly having some videos made and wanted to know how well these tend to pull in traffic and sales vs banners and
Effectiveness of Online Video: CTR, Conversion & Other Data Read More »
In the beginning of this year, while replying to a completely different question, I wrote: The responsibility for conversion of affiliate-referred traffic is always a shared one: (i) affiliates should work on making it a targeted traffic, while (ii) merchants should ensure that their own websites actually convert. I have
How Conversion Optimization Increased Performance by Over 50% Read More »
Having analyzed how affiliates see links on 5 affiliate networks — Commission Junction, LinkShare, ShareASale, Google Affiliate Network, and AvantLink — I have noticed that 2 of these 5 (CJ and AvantLink) offer data on link performance. Commission Junction shows link’s 3-months and 7-days EPC: AvantLink, in their turn, displays
Affiliate Link Performance Metrics are Misleading Read More »
About a month ago, I made a blog post on the 3 signs that tell you to decline an affiliate application. It was an international (i.e. non-US) affiliate, and an Ireland-based search and affiliate marketer, Dave Davis quickly commented: Wow, awesome seeing the “other side” of the applications. This example
Good Affiliate Application or What Affiliate Managers Want to See Read More »
I’ve blogged about my 3 R’s of affiliate program management success, and have also mentioned those 3 R’s in a number of my conference presentations. Then I had 2 more R’s borrowed from Brian Tracy’s post on The Two R’s of Top Leaders. Today I’d like to add even 2
7 R's of Good Management and Leadership Read More »
If you’re a digital marketer like me — passionate about what you do, and constantly on the lookout for new opportunities to grow — you know that the abundance of research that’s being done and published, and the amount of quality content (on various areas of online marketing) that’s being
How to Stay Focused in This Ocean of Data? Read More »