Over the past few days I have reviewed over a hundred of affiliate applications into a program I manage, but 3 particularly stood out. One of them was from the UK, one from Serbia and one from Indonesia. These applications can be gathered into one group, because all three had […]
Trademarks in Affiliate Domains: a Cause for Concern? Read More »
Due to the dynamic nature of the discipline most of the content on Internet marketing is being published via digital media. However, there are a number of periodicals that I find to be useful in my day-to-day work, and I would certainly recommend them to any online marketer to subscribe
9 Internet Marketing Magazines To Subscribe To Read More »
Earlier this week I have found out that the Federal Trade Commission has recently created a section within their website, devoting it fully to frequently asked questions on the revised Endorsement Guides (about which I blogged extensively as soon as they got announced). This is a great addition to the
FTC Publishes Answers to FAQs on Endorsement Guides Read More »
Over the past two months I’ve been compiling publishing lists of Twitter users related to digital marketing. You have been commenting and adding your own suggestions (which have been highly appreciated!) Today I have decided to collect all of this data into one master list (which now contains over 100
Digital Marketer's Twitter 100+ Master List Read More »
First of all, my sincere apologies to all my Facebook friends who got “my” invite into a “Check who has blocked you on Facebook” app earlier this morning. I received a similar Facebook message from a someone I trust and regard highly, and clicked the link. Apparently, this circulated the
Do Not Trust Facebook Messages from Friends Until… Read More »
Literally millions of people worldwide are looking for ways to “get rich quick”, and many of them are tying this either to the Internet or to work from home: This never-ceasing demand (often coupled with opportunities like these) breeds more and more get-rich-quick schemes which promise you too-good-to-be-true monthly (or
Unceasing Demand – Fertile Soil for Get Rich Quick Schemes Read More »
Yesterday ForSee Results released their annual E-Business Report based on ACSI (American Customer Satisfaction Index) methodology. “The American Customer Satisfaction Index (ACSI) is an economic indicator that measures the satisfaction of consumers across the U.S. economy. ” [source] The following general observations were made in the ForeSee Results’ study: Social
Internet's Best and Worst in Customer Satisfaction Read More »
Social media engagement can be defined as getting people involved in a thoughtful interaction within a social medium, as well as an encouragement and support of such interaction. As a blogger myself, and a frequent commentator on blog posts of others, today I’d like to focus on social media engagement
3 Social Media Engagement Mistakes Committed by Bloggers Read More »
Remember not too long ago I blogged about affiliate marketing’s place in the overall digital marketing? Back then I stated that affiliates participate effectively not only on the acquire stage, but “also help in the branding (let’s not forget those link impressions that aren’t being paid for), retaining and growing
Online Customer Engagement Lifecycle and Conversion Drivers Read More »
I have recently noticed a banner on a blog run by a fellow marketer. You can see it on your left now. Each word on the banner carries an enormous power, and all of them together — a powerful emotional message. We are told that this will happen — “4,500
Advertising Effectiveness of Horror, Shame and Guilt Read More »