Remember not too long ago I blogged about affiliate marketing’s place in the overall digital marketing? Back then I stated that affiliates participate effectively not only on the acquire stage, but “also help in the branding (let’s not forget those link impressions that aren’t being paid for), retaining and growing […]
Online Customer Engagement Lifecycle and Conversion Drivers Read More »
I have recently noticed a banner on a blog run by a fellow marketer. You can see it on your left now. Each word on the banner carries an enormous power, and all of them together — a powerful emotional message. We are told that this will happen — “4,500
Advertising Effectiveness of Horror, Shame and Guilt Read More »
I know, CCCP may not bring up good memories in most minds, but today I’d like to give the old abbreviation a new meaning — one that comes from my personal experience and understanding of what makes a good blog post, and a good blogger. There are 4 adjectives to
For Successful Blogging Remember CCCP Read More »
Mobile is gaining more and more popularity, and who else should be more prepared to embrace it than digital marketers? Nobody, right? Well… Experience shows that mobile Internet and mobile commerce are somewhat different from mainstream Internet and e-commerce, and while may of the digital marketing skills will be of
15 Must-Follow Mobile Marketing Twitter Accounts Read More »
I’ve just come across an interesting article by Multichannel Merchant, a Chief! Marketer publication, where the author looks at the results of The State of Retailing Online 2010 survey recently conducted by Forrester Research for Shop.org. Comparing paid search to social media marketing, Multichannel Merchant points out: …According to the
Per Forrester Affiliate Marketing is Second Only to Paid Search Read More »
Nearly every day I get applications from affiliates that are either hoping to get approved by an inattentive affiliate program manager, or aren’t really thinking much about how their application looks to the manager. If you want your affiliate application declined, here’s a 3-step guide for you (satisfying any 1
3 Signs You Do Not Want That Affiliate Read More »
If you’re a frequent reader of my blog, you know that I’m constantly on the lookout for new and unique technologies in affiliate marketing. It hit me the other day that there is an unparalleled technology used by AvantLink that I haven’t really heard much about even though it has
RSS Feeds – Different Level of Customer Engagement & Ownership Read More »
I know this sounds pretty insane — and not because the octopus predicted otherwise — but apparently CBS News proclaimed the Netherlands the winner of the 2010 FIFA World Cup after the whole world saw Spain score the only goal in the match 4 minutes before the end of the
CBS News Confused on Who Won 2010 FIFA World Cup Read More »
Regardless of what you may hear about affiliate marketing being an untapped goldmine waiting for you to become the Internet’s next millionaire, you gotta be careful. Campaigns where as an affiliate you are remunerated for performance only require (i) a careful and educated approach, and (ii) taking it easy. Otherwise,
How Not to Interpret EPC …Especially When Doing PPC Read More »