Social Interaction (Not Broadcasting) Builds Customer Reputation

Posted on3 CommentsCategoriesGeneral Discussion

Insect Lore vs Timberland Case Study Insect Lore For Christmas Santa brought something that my daughter really dreamed of having one day — a butterfly pavilion from Insect Lore. It was Winter, and naturally ordering the butterflies themselves had to wait until Spring. When Spring came, and warm weather settled, we filled out the certificate Read More …

Advice for Advertisers with Affiliates on Twitter

Posted on4 CommentsCategoriesAffiliate Program Management, General Discussion, Online Marketing

On October 27, 2009 LinkShare launched a Twitter tool for affiliates to use. Almost simultaneously with the LinkShare’s announcement, Amazitter (an iPhone app for tweeting Amazon affiliate links) came out. The wave continued, and yesterday Amazon has changed its policy from no affiliate links on Twitter to let’s “Share on Twitter” and provided a tool Read More …

LinkShare Launches Twitter Tool for Affiliates to Use

Posted on1 CommentCategoriesGeneral Discussion, Thoughts for Affiliates

In an effort to bring an “online Twitter mini-mall” to consumers LinkShare has announced a #tweetshop tool which allows affiliates to tweet recommendations of merchants’ products for their followers to see. Recommendations can be put together within one interface, and here’s a LinkShare’s video on how this works: Very cool idea. Kind of like PopShops Read More …

19% of Online Americans Actively Socialize Online

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Interesting statistics has been announced by the Pew Internet & American Life Project today. Out of the 2,253 online Americans they have surveyed (via phone interviews), 19% say they use Twitter or another service to share updates about themselves, or to see updates about others”. As expected, “mobile users are more likely to tweet” and Read More …

Twitter Hashtags for Affiliate Tweets

Posted on9 CommentsCategoriesGeneral Discussion, Thoughts for Affiliates

So the Federal Trade Commission has announced the new rules for disclosing the sponsor-endorser relationships. This includes all affiliates that tweet, post, or publish any other online content that has affiliate links embedded in it (or content on which they earn money). But how do you squeeze an appropriate disclosure into the 140 characters of Read More …

93 Percent of “Affiliate” Tweets Are Junk

Posted on5 CommentsCategoriesAffiliate Program Management, General Discussion, Online Marketing, Thoughts for Affiliates

I have just finished a quick Twitter analysis of 100 tweets with the word “affiliate” in them, and discovered that the two most popular topics “affiliate”-related people tweet about are: (i) tools, eBooks and technology that can make you a fortune overnight, and (ii) the “best affiliate program(s) on earth”. The former category includes tweets Read More …

Microblogging versus Social Networking: Twitter vs Facebook

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Not too long ago I have blogged about the 17 types of social media marketing channels. Since then Facebook has acquired FriendFeed [more here], which should enhance the real-time social search on Facebook, making things significantly better than they currently are on Twitter Search. Another reason behind it may be the latest trend of “friends” Read More …

Amazon.com Fails to Adjust Affiliate Program for New Technology?

Posted on7 CommentsCategoriesAffiliate Program Management, General Discussion

Joshua Odmark has published a post on A Disconnect Between Social Media Marketing and Amazon.com where he talked about posting an earnest product recommendation via Twitter, using an affiliate link condensed with a URL shortener, generating sales for Amazon.com, yet receiving no commissions for the customers he referred. “After realizing Amazon was not going to Read More …