Geno on June 22nd, 2009

I posted about the anti-affiliate North Carolina tax that is now in the works, and calls for the affiliate marketers to unite efforts in fighting this bill. Today a worrying news came from the state of California. Bill AB 178 has been revived. In his “A Stake in the Heart of 25,000 Small California Businesses” [...]

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I’ve blogged about the differences between leaders and managers. I have also written about transformational leadership, and how it can be applied in the context of affiliate marketing. But today I have found an interesting diagram that shows how and when management, leadership, and transformational leadership can overlap (in traditional business environments). Here it is: [...]

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Geno on June 20th, 2009

Today my post is going to be very different from regular posts. And this is because this day is going to be very different from my regular days. I don’t fly over the Atlantic as often as I used to, and we (my daughter, wife, and myself) are flying to St. Petersburg, Russia today (two [...]

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Geno on June 20th, 2009

Today my post is going to be very different from regular posts. And this is because this day is going to be very different from my regular days. I don’t fly over the Atlantic as often as I used to, and we (my daughter, wife, and myself) are flying to St. Petersburg, Russia today (two [...]

Continue reading about Three Hours and I’ll Be In The Air

I have been comparing different theories of leadership over the past few weeks, and while many — if adjusted and adopted to the affiliate program management context — do fit, it is the transformational leadership that, in my opinion, is best suited for new affiliate program managers to keep in mind. Just as the name [...]

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Geno on June 18th, 2009

As I look at people’s bios (self-descriptions) on Twitter, LinkedIn, Facebook and other social media sites, I see way too many calling themselves social media gurus, experts, and social media strategists. The self-proclaimed gurus have appeared from everywhere, but how do you tell an expert from a non-expert? How do you know that your guru [...]

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This morning the following e-mail has landed in mailboxes of all North Carolina affiliates of Amazon: We regret to inform you that the North Carolina state legislature (the General Assembly) appears ready to enact an unconstitutional tax collection scheme that would leave Amazon.com little choice but to end its relationships with North Carolina-based Associates. You [...]

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Geno on June 16th, 2009

Yesterday morning Wall Street Journal published a brief article on the future of e-mail marketing, quoting Forrester Research’s data that by 2014 the U.S. spend on email marketing will reach $2 billion (with a growth rate of close to 11% a year). The opening remark of that WSJ article was, however, quite surprising to me. [...]

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Geno on June 16th, 2009

Yesterday morning Wall Street Journal published a brief article on the future of e-mail marketing, quoting Forrester Research’s data that by 2014 the U.S. spend on email marketing will reach $2 billion (with a growth rate of close to 11% a year). The opening remark of that WSJ article was, however, quite surprising to me. [...]

Continue reading about Email Marketing: Forecasts & Metrics

Geno on June 16th, 2009

A lively discussion about Twitter and its value to online merchants has been going on under the Dell Eclipses $3 Million in Twitter-Driven Sales post of mine at Econsultancy.com, and today Tony Hsieh of Zappos.com has tweeted a statement that simply deserves to be named the Quote of the Day: Excellent one, Tony!

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