I’ve blogged about the differences between leaders and managers. I have also written about transformational leadership, and how it can be applied in the context of affiliate marketing. But today I have found an interesting diagram that shows how and when management, leadership, and transformational leadership can overlap (in traditional […]
Where Management, Leadership and Transformational Leadership Overlap Read More »
I have been comparing different theories of leadership over the past few weeks, and while many — if adjusted and adopted to the affiliate program management context — do fit, it is the transformational leadership that, in my opinion, is best suited for new affiliate program managers to keep in
Transformational Leadership for Affiliate Program Management Read More »
As I look at people’s bios (self-descriptions) on Twitter, LinkedIn, Facebook and other social media sites, I see way too many calling themselves social media gurus, experts, and social media strategists. The self-proclaimed gurus have appeared from everywhere, but how do you tell an expert from a non-expert? How do
7 Tips on Picking a Social Media "Guru" Read More »
This morning the following e-mail has landed in mailboxes of all North Carolina affiliates of Amazon: We regret to inform you that the North Carolina state legislature (the General Assembly) appears ready to enact an unconstitutional tax collection scheme that would leave Amazon.com little choice but to end its relationships
Amazon Decides to Terminate North Carolina Affiliates Read More »
Yesterday morning Wall Street Journal published a brief article on the future of e-mail marketing, quoting Forrester Research’s data that by 2014 the U.S. spend on email marketing will reach $2 billion (with a growth rate of close to 11% a year). The opening remark of that WSJ article was,
Email Marketing: Forecasts & Metrics Read More »
A few days ago Shawn Collins wrote a good post on recruiting targeted affiliates, in the comments to which I suggested several more me methods of affiliate recruitment. Among these methods I have mentioned affiliate program directories as one of the ways to get a word about an affiliate program
Are Affiliate Program Directories Dying? Read More »
It is good to see this year being so fruitful for affiliate marketing reports. In February Econsultancy released their UK Affiliate Census 2009. In March the US Affiliate Census 2009 was published. Another great report — this time from the Affiliate Summit — is being released tomorrow, June 15, 2009.
AffStat 2009 Being Released. Sneak Peak. Read More »
The June issue of FeedFront, the official Affiliate Summit’s magazine, is going to be hitting mailboxes very soon. On page 10 of this issue you may find my newest article. In it I write about the desperate need for education that is present in the affiliate marketing circles. You may
4 Cornerstones of Effective Affiliate Marketing Education Read More »
Almost three weeks have passed since I have blogged about keyword-rich domains as a part of the peel-the-inventory method, but after reading today’s post on the topic by Ann Smarty, I have decided to single this one idea out, and write about it separately. I have seen this method working
Idea for Affiliates: Build on Keyword-Rich Domains Read More »
I’ve been hosting my website with Globat for some time, and have been having problems with their marketing methods, but never with their tech support. Maybe because before I decided to start blogging every day I haven’t really had much need in a technical support for a 10-page website. Consequently,
"Goodbye, Globat!" or Terrible Hosting Service Read More »