Over the past two months I’ve been compiling publishing lists of Twitter users related to digital marketing. You have been commenting and adding your own suggestions (which have been highly appreciated!) Today I have decided to collect all of this data into one master list (which now contains over 100 […]
Digital Marketer's Twitter 100+ Master List Read More »
First of all, my sincere apologies to all my Facebook friends who got “my” invite into a “Check who has blocked you on Facebook” app earlier this morning. I received a similar Facebook message from a someone I trust and regard highly, and clicked the link. Apparently, this circulated the
Do Not Trust Facebook Messages from Friends Until… Read More »
Regardless of whether you’re marketing products, services, or anything else, your landing pages contain several common elements. The first one that every visitor (and search engine!) sees is the headline. A few weeks ago I came across an interesting post that described how the author’s split testing of headlines doubled
Conversion Optimization: Are You Split Testing Headlines? Read More »
Marketers (affiliates included) are actively using Social Media (especially Twitter), and, of course, one of the most popular “marketing methods” is the distribution of coupons and special offers through SM channels. Guess what? It doesn’t work as well as you may be thinking! In fact, there’s something that beats coupons
Content is King of Twitter (Beating Coupons) Read More »
Conversion optimization — “the science and art of creating an experience for a website visitor with the goal of converting the visitor into a customer” [source]. What else could be more important (whether you’re an affiliate, a online retailer, or anyone else involved in digital marketing)? Here are the 7
7 Conversion Optimization Experts to Follow on Twitter Read More »
Are you into web analytics yet? If you want to succeed in digital marketing, you must be! All successful marketers (regardless of their focus, but especially affiliate ones) constantly measure, test, tweak and improve, replicating and perfecting what works, and cutting off what doesn’t. Below I am listing the 20
20 Must-Follow Web Analytics Twitter Accounts Read More »
Yesterday (March 25, 2010) the Joint Finance Committee of the state of Connecticut has passed its version of the Internet sales tax bill (HB 5481) or the “act concerning the collection and remittance of the sales tax by remote sellers” (italics mine). There were 35 votes “for” versus only 13
Connecticut Moves One Step Closer to Advertising Tax Read More »
Performance Marketing Association has posted an important news earlier today. Apparently, the state of Virginia that faces a close to 4 billion budget deficit this year, has not included the affiliate tax (the bill for which was tabled by the House finance sub-committee on 24 February) in the budget bill.
Beam of Light in Virginia Sky Read More »
Performance Marketing Association has just posted: On Thursday February 25, 2010, Governor Ritter signed into law HB 1193. This bill no longer includes any reference to affiliate nexus or the concept of an advertising tax. The final bill can be found here. It does, however, still impact online retailers, who
Colorado Internet Sales Tax Bill Signed by Governor Read More »
Encouraging news came from the states of Virginia and Vermont yesterday. Virginia Yesterday (February 24, 2010) Performance Marketing Association reported: In Virginia today, bill SB 660 was ‘tabled’ by the House finance sub-committee. This means it will not be voted on by the committee, and will most likely not be
Latest News on Advertising Tax Bills: Virginia and Vermont Read More »