affiliate network Archives - Affiliate Marketing Blog by Geno Prussakov

As an affiliate manager who simultaneously uses both in-house tracking software and affiliate networks, I am constantly asked by prospective partners: “Why use both? What’s the difference?” With the wide variety of affiliate networks available, it might seem unnecessary to use a program for in-house affiliate tracking. Indeed, there is no difference between the two […]

Continue reading about Affiliate Tracking Software vs. Affiliate Networks: Why Not Both?

Geno Prussakov on March 13th, 2013

I can’t tell you how many times I’ve been asked about the earnings of the world’s top affiliate networks lately. So, I’ve decided to put together a blog post, aggregating the respective data. Unfortunately, not all affiliate networks release their quarterly or annual figures, and some that do, don’t single out their affiliate marketing earnings […]

Continue reading about 2012 Affiliate Network Earnings and Year-over-Year Growth

Geno Prussakov on March 12th, 2013

Later this afternoon, at inaugural Performance Marketing Insights, there will be a panel devoted to the topic of “Where Should Networks Invest Their Resource in 2013?” Here are my thoughts on the subject: Tracking Tracking, in my opinion, is the key expectation of any affiliate network. Of course, there are also affiliate payments, simplifying things […]

Continue reading about 3 Areas Where Affiliate Networks Should Invest Resources #pminyc

Geno Prussakov on March 27th, 2012

For years I’ve pleaded with affiliate networks to follow ShareASale’s example and allow merchants to mass-upload creatives. A couple of weeks ago I’ve once again exchanged messages with Commission Junction (this time on Twitter): Yesterday I’ve noticed that CJ has introduced a new sleek “Links” interface, and has also made banner upload a little easier; […]

Continue reading about Commission Junction Now Allows Merchants to Bulk Upload Text Links

Geno Prussakov on October 3rd, 2011

Regardless of whether you are looking at an affiliate network as a merchant (aka advertisers) or an affiliate (aka publisher), I believe there are certain bases that are critical for each affiliate network to cover. And when these foundational bases are not being paid the attention they deserve, they turn into problems …major problems. Today […]

Continue reading about Five Dangerous Affiliate Network Problems

Geno Prussakov on July 22nd, 2011

It’s Friday again, and in the best traditions of Twitter #FollowFriday today I’d like to bring you a list of US affiliate networks which are actively using Twitter to keep both affiliates and merchants up-to-date with their latest news, developments, blog posts, and so on… I see that in 2009 Zac posted his compilation of […]

Continue reading about US Affiliate Networks on Twitter and Facebook

Geno Prussakov on June 1st, 2011

A new OPM has emailed me: I may start working soon with a large company that deals with generating leads in a specific vertical in the medical field.  This would be my first time managing a lead gen affiliate program.  I’ve done some research into this, but I wanted to ask your opinion on what […]

Continue reading about How to Choose a Lead Generation Affiliate Marketing Network

Geno Prussakov on May 10th, 2011

When I type in nearly any affiliate network‘s name, among the top suggestions I see [affiliate network]+”scam” search phrases: This isn’t surprising. Why? Here’s a true story: two days ago I had a merchant approach me. The beginning of our dialogue could be condensed as follows: Merchant: We are looking at promoting our e-business through […]

Continue reading about Don’t Blame Affiliate Network for Not Growing Your Program

Geno Prussakov on March 7th, 2011

As I was packing for PubCon South 2011 at Austin (8-9 March) — where I will be speaking on the affiliate management components the majority of merchants miss — I told my wife that I should order more business cards soon, as I’m running low on them. My daughter (important: who accompanied me on my […]

Continue reading about Branding Done Right: ShareASale Case