Five days ago Nielsen reported a 10.5% year-over-year growth in the number of online video viewers — “from 127.6 million unique viewers in February 2009 to 141 million in February 2010.”
Two days ago I’ve found out about the birth of a new affiliate network — a video-centered network, founded by John Ferber,  the co-founder of [...]

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Geno on February 24th, 2010

While I fully understand that the motivation behind this particular article was to generate affiliate sign-ups for one given “CPA network” — and this fact alone makes the endorsement highly subjective — I do feel that it is important for me to address a few misconceptions that this article is spreading. There are at least [...]

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I’ve had a merchant approach me with a basic question, but since many other merchants who are also new to affiliate marketing may wonder about the same things, instead of just replying to him via email, I am posting my reply below.
This particular merchant is considering starting his first-ever affiliate program on ShareASale, and is [...]

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As it was earlier announced in this press release, and then reemphasized both by Shawn Collins and Scott Jangro, a new kind of an affiliate marketing platform was born yesterday morning, and given the name Impact Radius.
I have interviewed two of the co-founders of Impact Radius, Todd Crawford (TC) [bio | Twitter] and Lisa [...]

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A few days ago Russia celebrated Christmas, and while choosing a movie to watch yesterday night my attention was naturally drawn to a new film by Pavel Lungin — “Tsar” [more here and here | it's also available in the U.S. with English subtitles]. It is not an easy movie to watch. Much of it [...]

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Geno on December 9th, 2009

An affiliate wrote:
Could you please explain how affiliate marketing works for someone living in Eastern Europe. How exactly is payment handled?
Good question. Whether you live in Western or Eastern Europe cashing a USD check (the universal payment method utilized by all affiliate networks) always entails a fee. In Western Europe it is normally a flat [...]

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Attention deficit is a serious problem in itself, but all the more so when you observe it in people whose primary role is in providing you with customer service.
Both for the sake of notifying the affiliate network, and to find out what their recommendation would be, we reported the application receipt from the suspicious [...]

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Geno on September 27th, 2009

Did you know that in North America alone there are over 170 affiliate networks? Yes, if we include all networks that utilize performance marketing payment models, we will arrive at a pretty impressive list. Here is one that I have just finished compiling (the order is solely alphabetical):
North American Affiliate Networks:

buy.at
AvantLink
AffiliateFuture
ClickBank
clickXchange
clixGalore
Commission Junction
Google Affiliate Network (formerly [...]

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Geno on September 26th, 2009

Many people come to my blog searching for “free affiliate tracking software”. There are a number of free (and inexpensive) scripts that merchants can install on their server to start an affiliate program. Here’s just a brief list:

Affiliate Program Script
Cosmic AffiliateClick
SimpleAffiliate
TigerTom’s Affiliate Program Software
TWSC Affiliate Lite

Additionally, some shopping carts offer free affiliate program plug-ins. [...]

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Geno on September 17th, 2009

Yesterday I read an article on Adotas.com where the author wrote:
Affiliate marketing programs can be set up in two ways: create an individual program or work with an affiliate network… Running an individual affiliate program requires the company to keep in direct contact with the affiliates, maintaining complete control of the program. However, it also [...]

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